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Finding competitor backlinks and stealing them is a nice way to get your audience to see your content material. Why? You have to reach the coveted number one search outcome on Google.
90% of all traffic goes to that top spot. The rest of the search results are left to fight over that remaining measly 10% of traffic.
While entrepreneurs generally perceive the importance of harnessing web optimization (search engine optimization) content advertising to achieve this aim, many forget about the significance of backlinking — a fatal error.
Backlinking is as important as content advertising.
Backlinking and content material advertising are the two most necessary search rankings factors — however both carry equal weight.
Despite this, 95% of websites have zero backlinks.
Build your backlink strategy by working out which referring sites your opponents are utilizing to scale the search rankings, and stealing them.
Want to know tips on how to discover competitor backlinks to build a sturdy backlink strategy?
Read on for a step-by-step guide to discovering competitor backlinks and evaluating their usefulness for your search engine optimization technique.
What is Competitor Backlinking?
Backlinking is amongst the most effective web optimization tactics to assist you attain that primary search result on Google.
But how do you make sure you’re outperforming your competitors?
You analysis their linking building technique and overthrow it. This is called competitor backlinking.
Competitor backlinking is an web optimization technique where you analyze the backlinks of competing web sites to grasp the benchmarks for the categories, quality, and number of backlinks you need.
This helps you build a more sturdy and effective link building technique in your own website.
Take backlink outreach, for instance. Reaching out to potential referral websites is the primary link building methodology.
By analyzing your competitor’s backlinks, you’ll get a better idea of the simpler referral web sites, so you’ll find a way to attain out to them in your own link building strategy.
When analyzing your competitors to scope out their backlinking technique, you want a two-pronged attack.
There are two types of competitors you want to analysis:
* Domain-level opponents
* Page-level opponents
Domain-level rivals compete along with your website on the entire.
These sites fall throughout the similar industry sector as you or offer similar information. Essentially, they target the same audience that you’re attempting to succeed in.
These opponents are trying to rank highly for most of the identical keywords as you so that they compete across their whole area.
For instance, uSERP presents backlinking services so our domain-level rivals will embody web optimization corporations, backlink services, and digital advertising firms. These websites are additionally utilizing backlink-related subjects to extend their search engine visibility.
Page-level competitors discuss with particular person pages that rank competitively for the same goal keyword as considered one of your pages.
These web sites could not offer similar services and is most likely not attempting to target the same audience as you overall. Instead, these particular person pages compete rather than the entire site.
For instance, look at this text from the uSERP blog….
It’s referred to as How to Drive Organic Business Growth and the principle goal keyword is ‘organic enterprise growth’.
This article ferociously competes with an article called “Sustainable, organic business progress: it’s about your processes” by MYOB.
As a company, MYOB doesn’t compete with uSERP. Instead it supplies enterprise management solutions (such as payroll and accounting technology).
Also, MYOB’s blog doesn’t have another articles that compete with uSERP content.
Despite this, because the article uses the same keyword as one of uSERP’s top-performing blogs, it’s a major competitor that wants backlink analysis.
How to Find Competitor Backlinks: A Step-by-Step Guide
Unearthing your competitors’ backlinks is a strong way to bolster a successful link building technique. After all, if it works for them, it will likely work for you.
Perform a radical link evaluation to lift the hood on your competitors’ backlinks by following these easy steps.
1. Identify Your Main Keywords
If you wish to know who your opponents are, you need to know how they’re competing.
When it comes to climbing the ranks on a search engine, target keywords are crucial to a robust web optimization strategy. Your main opponents will be the ones with a backlink profile that looks just like yours.
To uncover these direct competitors, you should know every target keyword that contributes to your search engine visibility.
While you may know the keywords you’ve actively written into your SEO strategy, it’s additionally sensible to make use of a keyword tool to grasp which different keywords are most prevalent in your site.
Use a tool like Ubersuggest, Spyfu or Morningscore to carry out a keyword analysis in your website.
Let’s use (one of) Neil Patel’s tools, Ubersuggest, for this instance:
You simply enter your website and the keyword tool offers you a list of prime keywords, together with their positions and search quantity.
Make a observe of the top-performing keywords, as this is the place you’ll want to start. You’ll get more visibility pushing an article from ninth place to second place, rather than going from 30th to twentieth.
Use these keywords as a leaping off level. Tools like Keywordtool.io, Ask The Public, and Google Keyword Planner might help you find associated keywords that may also help you identify opponents.
2. Identify Your Main Competitors
Now you need to determine your main competitors. These are the top-performers who rival you on Google in your goal keywords.
Start by doing a ‘related’ search on Google.
This will show you all web sites which have matters related to yours.
Type this into the search bar:
associated:[your URL website]
The web sites returned from a associated search are some of your domain-level competitors.
Another way to find domain-level opponents is to make use of Spyfu:
If you kind your website into Spyfy and click on the ‘Competitors’ tab, you’ll get a listing of associated websites.
The SEO tool may also show you the way much these web sites overlap with yours and what number of keywords you’ve in frequent.
Next, perform a keyword seek for every goal keyword.
Make a note of the highest competing pages on every search engine outcomes web page (SERP).
You’ll notice that certain websites crop up over and over. Add these to your listing of domain-level competitors.
Page-level competitors will only rank for one or two focus keywords but are just as important.
Beware. Avoid customized searches.
Personalized searches will skew the outcomes you see on each SERP as they’ll present outcomes based in your searches. Your searches are likely related to your personal website’s content so you’ll get different results from the common searcher.
To forestall a personalised search, you should alter the URL of your SERP.
Check out this SERP URL for ‘example query’:
The ‘pws’ is the code denoting personalization. Change the quantity after ‘pws=’ to a zero, so it reads ‘pws=0’.
3. Analyze Domain-Level Competitors with a Backlink Checker Tool
A backlink checker lets you delve into the linking domains that result in your domain-level opponents.
Since these are your closest rivals, you’ll want to be taught which of their referring web sites are most effective — then steal them.
While many tools like Ahrefs and SEMRush are helpful, you’ll must pay to access their backlink analysis tool. SEMrush is particularly expensive, especially if you wish to buy additional consumer seats on your staff.
While Moz Link Explorer does have a premium option, you possibly can analyze your competitors’ high backlinks free of charge. Since you’re only actually concerned with the backlinks that carry out the best, this backlink tool is a superb place to begin.
Here’s how you perform a domain-level competitor evaluation with Moz Link Explorer:
Head to the link analysis tool and be sure to choose ‘root domain’ so you’re searching the whole website. Enter every competitor website separately.
Click on the quantity marked ‘Linking Domains’. This exhibits you all the unique domains that link to your competitors’ website.
On the list of linking domains, you presumably can see the domain authority for each site. Sites with a excessive domain authority make for good referring inbound links as Google considers these sources to be useful, relevant, and trustworthy.
Make sure that the linking domain has a low spam rating. Sites with excessive spam scores have options that are banned by Google. This lowers the effectiveness of the backlink.
For example, Entrepreneur.com is a greater backlink that feedburner.com. While feedburner has a website authority that’s three factors higher than feedburner, feedburner has a 50% spam rating.
You want to determine which net sites are backlinking to several of your competitors. The easiest way to do this is to export the data to a CVS file, add all of them to a spreadsheet, and pinpoint duplicate entries.
You can also click on the obtain arrow to see which articles are linked to your competitors. This offers you an idea of the sort of content every referrer links from.
You’ll must repeat this course of for each one of your domain-level opponents.
You also can try Neil Patel’s tool:
This tool may even show you the referring anchor text. This provides you an idea of the focus keywords that your opponents are using for external backlinks.
four. Investigate Page-Level Competitors with a Backlink Analysis Tool
While page-level competitors don’t compete with your site on a whole, these particular person articles can knock you clean off the top spot, nabbing 90% of the organic traffic.
Neil Patel’s Ubersuggest is doubtless considered one of the best free high quality backlink tools for analyzing the link profile of your page-level competitors.
Here’s the way you perform a page-level competitor backlink analysis on Ubersuggest:
Head to the Ubersuggest keyword tool and search your own website. This will convey up an inventory of high keywords in your site.
When you click on every goal keyword, the desk on the right-hand aspect exhibits you the highest competing pages for every key time period.
You can identify the page-level rivals as these are the sites that don’t generally compete for the same audience or supply the same services.
In the desk of backlink rivals, click on the orange numbers beneath the links column to analyze the backlinks for every article one at a time.
Let’s take a look at the McKinsey article, for example:
When you click on via, you’re taken to an inventory of backlinks.
You can filter the backlinks by the area authority to see probably the most influential pages. Alternatively, type the outcomes by the ‘last seen’ column to see which pages have been referring guests most just lately.
Look for the candy spot. These sites have excessive domain authority scores and have been referring guests recently.
Export the CVS for each article and put the results in a spreadsheet.
Repeat the entire course of for each competing web page and examine results to see which referral pages seem time and again.
5. Analyze Semantically Similar Keywords
Once you’ve gone by way of all of your prime keywords, you’ll need to delve into semantically-related keywords. After all, some rivals will have a slightly different search engine optimization technique to you, so they may not appear when you’re looking out your particular top key phrases.
Use the identical SEO tool as above and perform a seek for each of your high keywords. This will show you the highest pages that use semantically similar keywords.
Click by way of to the backlinks of those pages and export the backlink data from these articles for a more in-depth backlink analysis.
6. Pinpoint the Top-Referring Sites
Now you’ve collected all of your data, it’s time to perform a deep-dive backlink analysis to scout out probably the most priceless referring domains.
As famous above, you wish to search for sites with excessive domain authority scores and pages with excessive web page authority scores.
A site’s area authority score or page authority score denotes how doubtless it’s to rank extremely on Google. More guests see websites and pages that rank extremely on Google, that means extra clicks for you. Apart from ranking, you additionally have to make sure that the web site is safe by way of a reputed internet hosting provider and designed well.
Remember, steer clear of pages with high spam scores. These sites and pages don’t sit well with Google, so they won’t rank as highly.
Look for websites which have referred visitors most recently. Just as a result of a site used to be a outstanding backlink resource, doesn’t imply it is right now.
Blogs, products, and thought leaders go out of fashion and their audience diminishes. Or a brand new MasterClass course goes reside and leapfrogs them in the SERPs. When this occurs, their referral links not carry the identical weight. Look for backlink alternatives which are current.
Explore backlink opportunities on websites that get excessive organic traffic. The extra people heading to a website, the more probably that folks will click your backlink.
Lastly, search for popular referrers within your industry. Competitors who’re aiming at the similar audience as you ought to have backlinks on the same sites as others in your sector.
It’s easier to spot duplicates if you put all of your backlink data into a spreadsheet and filter it by A-Z.
If you create completely different spreadsheets for each target keyword, you’ll begin to see the preferred referrers for every totally different subject you cover.
How to Evaluate Competitor Backlinks
Not all backlinks are created equal.
To add true worth to your link building strategy, you want top quality backlinks from reputable sources.
Likewise, to reap essentially the most benefits from your individual link building ways, you should make sure you’re using backlink alternatives in the right means.
Here’s a couple of quick recommendations on how to analyze your competitors’ backlinks.
While quantity is important, high quality backlinks will work higher for you.
Not solely do high quality backlinks usually have higher organic traffic, they tend to have a better area authority. This means these websites will appear larger in Google, pushing up your search engine rankings.
When looking via your competitors’ backlinks, avoid forums or spammy blogs.
Look for reputable media sources, influential thought leaders, and well-liked industry-related blogs.
Identify referrers with high domain authority and web page authority scores, plenty of organic traffic, and recent content material.
It’s additionally smart to choose referring pages that have lots of their very own backlinks. More referrals to your referring page will mean more clicks for you.
Take observe of the place backlinks are positioned in every article.
Think about it logically. When you read an article, which links are you extra more doubtless to click?
Some links are super distinguished, appearing above the fold or alongside captivating content. Others are dragging their heels in the footer or on the bottom of the article.
If you’re taking a look at potential link opportunities but the site needs your anchor textual content buried in the content material or surrounded by different links, chase a special opportunity — that one’s a duff.
Lots of sites try to increase backlink quantity by paying for links on referring sites, it does not matter what the site’s about.
Your best backlinks will be on websites that have related content material as your viewers are far more prone to click on a useful link.
Find backlink alternatives the place your content material or product can present extra supplementary assist to the article the visitor is reading. If a reader feels they may learn more by clicking a link, they’ll click.
If it simply seems like a spammy product advert disguised as an anchor link, you won’t get any clicks.
Now you’ve got a greater idea of the way to find competitor backlinks, you’ll need to start devising a plan to build these backlinks into your personal search engine optimization strategy.
Remember although, not all backlinks are good opportunities.
Analyze every backlink rigorously to ensure you’re choosing referral sites that are relevant to your services or products, while demonstrating expertise and authority to your audience. You don’t want to spend an entire bunch of time on weak links.
If you’d like assist with creating a strong link strategy using powerful competitor backlinks, discuss to the uSERP group. After all, we’re specialists at building backlink strategies — just ask prime brands like Freshworks.
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