In this publish, you’re going to learn precisely how to create and implement an efficient SEO strategy, step-by-step.

In fact, this approach has helped me grow my website to 362,732 organic guests each month:

So if you’re looking to get higher Google rankings, this guide is for you.

What Is an SEO Strategy?
An search engine optimization strategy (also referred to as “SEO approach”) is the method of planning and implementing steps designed to improve organic search engine rankings.

In different words: an web optimization technique is the method that you simply comply with if you need to get extra organic traffic.

With that, here are the steps to create an SEO technique in 2022:

Step #1: Create a List of Keywords
Keyword analysis is normally step one of any legit search engine optimization technique.

And probably the greatest ways to find keywords that your target clients search for?

Google Suggest.

Start typing a keyword into Google’s search subject, and it’ll populate an inventory of suggestions:

These normally make great keywords for web optimization as a result of they arrive straight from Google.

(Which means you realize that people are truly searching for them.)

Plus, longer keywords (known as “long tail keywords”) are usually much less competitive than “short tail” phrases.

So although long tails have comparatively low search quantity ranges, they’re a lot easier to rank for.

I advocate typing a quantity of different keywords into Google till you have an inventory of about 10 keywords.

If you wish to check out the search quantity and competitors ranges for these phrases, you should use a keyword tool like Semrush or Ubersuggest.

If you need to dive deeper into keyword analysis, you’ll be able to try this video.

Once you’ve 10 keywords jotted down, you’re prepared for step #2.

Step #2: Analyze Google’s First Page
OK, so you found a handful of keywords.

Now it’s time to see who already ranks for those keywords.

To try this, just kind one of many keywords that you just found into Google.

Scan the highest 10 results:

And jot down any patterns that you notice.

For instance, the SERPs for “SEO Tools” is PACKED with lists of tools:

So should you needed to cowl that matter in your site, you’d wish to observe that the primary page results are made up principally of record posts.

And you’d probably need to publish an inventory submit on your blog.

Step #3: Create Something Different or Better
Now it’s time to create some super high-quality content.

When it comes to SEO content, you’ve obtained two options:

Option #1: You can create one thing totally different.

Option #2: You can create one thing better.

Sometimes you want to create one thing larger and better than what’s on the market.

(aka The Skyscraper Technique.)

But sometimes you’re better off with content that’s completely totally different.


Because it helps your content stand out.

For example:

Some time ago I sat down to put in writing a chunk of content optimized around: “Mobile SEO”.

And I observed Google’s first page was affected by record posts, like: “X Ways to Mobile Optimize Your Site.”


I might have created an even bigger list post like: “150 Ways to Mobile Optimize Your Site”.

But that wouldn’t make any sense.

Instead, I created one thing totally completely different.

Specifically, I published an final guide to mobile optimization.

And because my content stood out, it obtained a ton of shares:


And most important of all, backlinks:

So, what if you want to create one thing that’s simply better than what’s already ranking on the primary page of Google?

In this case, you wish to publish content material that’s 10x higher than what’s out there.

For example:

A whereas back I observed that the majority content about “SEO tools” only listed tools.

And I knew that publishing another list of 20 tools wouldn’t work.

So I decided to create an inventory of 177 web optimization tools.

That publish now ranks in the high three for the keyword “SEO Tools”:

Step #4: Add a Hook
If you need to improve your search engine rankings in 2022, you need to get backlinks.

(And a lot of them.)

In fact, according to a examine by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.

Which means they’re nonetheless a key Google ranking issue.

The question is: how do you do it?

Well, you should work out why folks link to particular items of content in your industry.

(Also generally recognized as “The Hook”.)

Then, include that “Hook” in your content material.

Let’s look at a real-life instance:

A whereas in the past I noticed increasingly bloggers writing about voice search.

I noticed something else too:

When folks wrote about voice search, they linked to content that featured stats and data:

So I determined to do a voice search research that was full of stats:

To date, this single post has racked up 5.6K backlinks:

And 90%+ of those backlinks cite a selected stat from my post:

That stated:

Data is simply one kind of “Hook” that you ought to use to construct links to your content.

Another Hook that’s working well right now is Ultimate Guides.

When you publish an final guide, your guide itself is The Hook.

I’ll clarify with an example…

A few years back I revealed Link Building: The Definitive Guide.

It was (and nonetheless is) essentially the most complete guide to link building on the market.

Every now and again a blogger will mention “link building” in a submit.

But they don’t have room to cowl the entire subject.

So they link to my guide as a way for his or her readers to study more:

Very cool.

Step #5: Optimize For On-Page search engine optimization
This step is all about keyword-optimizing your content for SEO.

There’s a lot more to on-page web optimization than I may cowl in a single publish.

So if you would like to study more about optimizing your content for web optimization, this video might help.

That stated, listed below are three core on-page web optimization techniques that I suggest specializing in in 2022.

Internal Linking

Yup, inner linking still works.

But you must do it proper.

Specifically, you want to link from high-authority web content to pages that want more authority.

For example, few years ago I revealed Google Search Console: The Definitive Guide.

So I found a web page on my site with a ton of authority…

…and linked from that page to my new guide.


Short, Keyword-Rich URLs

Our analysis of eleven.eight million Google search results discovered one thing that surprised lots of people:

When it comes to go looking engine optimization, brief URLs usually outperform long URLs.

That’s why I make my URLs either simply my keyword…

… Or my goal keyword plus another word:

Either way works.

Semantic search engine optimization

Finally, I optimize my content material for Semantic web optimization.

In different words:

I find words that are related to my goal keyword.

Then, I use those terms in my content material.

To do this your self, kind your target keyword into Google Images.

And Google provides you with words and phrases they contemplate carefully related to that matter:

Then, sort the identical keyword into a traditional Google search. And scroll down to the “Searches associated to…” section.

Finally, sprinkle any of the phrases that you discover into your content:

And you’re set.

Step #6: Optimize For Search Intent
In other words: The Skyscraper Technique 2.0.

I’ll show you the way this works with a fast example.

A few years ago I wrote a publish about getting more traffic to your site.

It did OK.

But it by no means cracked the highest 5 for my target keyword (“increase website traffic”).

And after I analyzed Google’s first page, I realized why:

My page didn’t satisfy search intent for that keyword.

I’ll explain…

Most of the content ranking for “increase website traffic” listed bite-sized traffic tips.

But my publish gave them a high-level course of.

This wasn’t the consumer expertise search engine visitors wanted. So I rewrote my content material to match this keyword’s Search Intent.

Specifically, I turned my process into a list submit:

And now that my content material matched Search Intent, it ranked within the prime 3 for my target keyword:

Which led to a 70.43% increase in search engine traffic in comparison with the old version of the publish:

That said:

You can (and should) publish content with Search Intent in thoughts proper out of the gate.

In reality, that’s what I did with this submit: The Ultimate SEO Audit.

I noticed that a lot of the content material ranking for “SEO Audit” listed out non-technical steps.

So I included simple strategies that anybody may use:

And this Search Intent optimization helped my publish crack the primary page of Google inside a month.

Step #7: Focus On Content Design
The design may be essentially the most underrated part of content marketing.

You can have one of the best content material ever written.

But if it seems like this…

…it’s often not going to get much traction.

That’s why I invest lots of my advertising budget into content material design.

For instance, you’ve in all probability seen one of my definitive guides:

These guides are designed and coded one hundred pc from scratch using WordPress.

(Which makes them expensive to make.)

That said:

The great content material design doesn’t have to break the financial institution.

In truth, listed here are four forms of visual content material that are tremendous easy to pull off.

Graphs and Charts

These work so well that I try to embrace a minimal of one chart in every post.


Because they make data easy to grasp.

For instance, take this stat from my mobile web optimization guide.

I don’t know about you, but I have a tough time picturing 27.eight billion something.

So I had our designer create a pleasant chart.

As a bonus, folks will typically use your chart in a blog post… and link back to you:

Screenshots and Pictures

You might have noticed that I use lots of screenshots in every publish.

In reality, this single post has 78 screenshots:

To be clear:

I don’t use screenshots only for the sake of using screenshots.

I only use them if it helps somebody implement a specific step.

For instance, these screenshots make the two steps from this guide much easier to observe:

That said:

Screenshots only make sense whenever you describe one thing technical.

What if you’re in a non-technical niche… like fitness?

Well, photos serve the identical objective.

For instance, my friend Steve Kamb at Nerd Fitness uses pictures to point out you the way to do workouts the right means:

Blog Post Banners

Unlike graphs and screenshots, blog submit banners serve no practical purpose.

They just look cool 🙂

Here at Backlinko, we use a banner on the high of every post:

Graphics and Visualizations

Graphics and visualizations are kind of like charts.

But as a substitute of visualizing data, they visualize ideas.

For example, in this post I clarify how all 4 versions of your site ought to redirect to the same URL:

This idea isn’t rocket science.

But it’s hard to image this idea in your mind.

So our designer made a simple visual that makes this concept simple to grasp.

Now it’s time to actively build links to your content.

Specifically, we’re going to faucet into 3 link building strategies which may be working very well right now.

Broken Link Building

Here’s where you discover a broken link on someone’s site…

…and offer your content material as a substitute.

For example, this is an outreach e-mail that I sent to a blogger in the advertising niche:

(Note how particular I am. I don’t say “Please think about linking to me in a weblog post”. I really have a specific place on a specific web page the place my link makes sense.)

And because I helped the individual out before asking for anything, they have been joyful to add my link:

Competitor Analysis

This technique is old fashioned.

But it nonetheless works.

First, find a site that’s ranking for a keyword you need to rank for.

For instance, I’m trying to rank for the keyword “SEO Audit”.

So I grab this result from the primary page…

…and look at their backlinks.

I can see that this web page has links from 407 domains:

So I should have the ability to get at least a handful of the identical links they’ve.

To do this, I go one by one through their backlinks.

And find pages the place my link would add worth.

For example, this publish mentions my competitor’s content by name:

There’s no cause to link to my post there. So I moved on to the following alternative on the record.

And I came throughout this submit:

This time, the link to my competitor’s web page is part of a big list of resources.

A list that would be even better and extra complete with a link to my web optimization audit post.

Evangelist Method

This strategy is much less about links… and more about getting your content material in front of the best individuals.

(Specifically: people that run blogs in your niche.)

I’ll explain how this technique works with an example…

A whereas back I needed to advertise a new Skyscraper Technique case research.

So I used BuzzSumo to see who just lately shared content about The Skyscraper Technique.

And emailed everybody a variation of this template:

And once they replied “sure, I’ll examine it out”, I sent them a link to the post:

(Note how I don’t ask for a share. This is a Judo transfer that makes your outreach stand out.)

Which led to dozens of shares to my brand post:

Step #9: Improve and Update Your Content
You might have read in regards to the time that I used The Content Relaunch to boost my organic traffic by 260.7%:

And I’m pleased to inform you that this approach still works.

For instance, some time ago I relaunched this list of SEO techniques.

But I didn’t simply re-post the identical content and name it “new”.

Instead, I went by way of and removed old screenshots and pictures:

Added new strategies:

And deleted strategies that didn’t work anymore:

The result?

A sixty two.60% organic traffic boost to that web page:

Now I’d Like To Hear From You

There you could have it:

My 9-step SEO technique for 2022.

Now I’d like to hear from you…

Which strategy from today’s submit are you able to try first?

Are you going to replace and relaunch older content?

Or perhaps you wish to try broken link building.

Either method, let me know by leaving a comment beneath proper now.

How To Create An Effective Web Optimization Strategy In 2022
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