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A backlink is a link from one website to another website. Backlinks are important for SEO (search engine optimization) because they help to improve the visibility and credibility of a website in search engine results. When a website has a high number of high-quality backlinks, it can improve its ranking in search results, which can lead to more traffic and visibility.
There are many ways to get backlinks for a website, such as through content marketing, guest blogging, and link building. It is generally considered to be more valuable to have a few high-quality backlinks from reputable websites rather than a large number of low-quality backlinks.
Backlinks can be “nofollow” or “dofollow.” A nofollow link is a link that does not pass along any link equity (also known as “link juice”), which can help to improve the ranking of the linked website in search results.
A dofollow link is a link that does pass along link equity. Most backlinks are dofollow links, but it is important to have a mix of both nofollow and dofollow links for a well-rounded backlink profile.
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